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GLOO RESOURCE CENTER

Downloadable resources designed to help succeed in your mission to change more lives.

HowToDevelopEffectivePersonas_01

How to Develop Effective Personas

Define your ideal audience using the simple steps and templates in this complete guide.

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FiveCriticalThings_01-1

Five Critical Things Thriving Churches Do Well

A complete guide to five critical things: attract, get, keep, grow, and multiply. 

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MasterBuildMeasureLearn_01

Master the Concept of Build, Measure & Learn

What you need to know to create a valuable product or service that resonates with people.

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BoostingChurchAttendance_01 (1)

Boosting Church Attendance

A deep dive on ad campaign strategies, increasing attendance, and connecting on a deeper level.

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DirectMail_01

Five Ways to Tailor Invite Cards for Better Outreach

Learn to create church invites with intentional design and relevant messaging.

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IntroToData_01

Introduction to Data

Understand the difference between first, second, and third-party data—and how each informs outreach.

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DataDictionary_01

Data Dictionary

This dictionary lists all data available in the Gloo platform user interface.

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ChurchOutreachToolkit_01

Church Outreach Toolkit

Learn to identify your audience and create marketing campaigns that leverage data to create personalized experiences.

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MessagingPlaybook_01

Motivations Messaging Playbook

Create messaging specific to the  motivations that influence how your audience interacts in the market with this essential guide.

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CraftingDeeperQuestions_01

Crafting Questions for Deeper Connections

Connect with congregants by asking the right questions, having intentional conversations, and establishing trust.

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ChoosingTheRightAssessment_01

Choose, Launch & Share the Right Assessment

We walk you through finding the right assessment, launching it, and measuring and using the results to help your people grow.

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AudienceRandD_01

Audience Research & Development

Effectively research your audience so you can create compelling outreach campaigns they can relate to.

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Church Analytics Resources

OverviewandReports_01

Church Analytics 1: Overview & Reports

Understand Church Analytics, and how to navigate between reporting views.

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KnowYourChurch_01

Church Analytics 2: Know & Shepherd Your Church

Learn to use Church Analytics to understand your church generosity trends.

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RecognizingandEncouragingNewDonors_01

Church Analytics 3: Recognize & Encourage New Givers

Learn to track, evaluate, and encourage new giving in your church.

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IdentifyLaggingandLapsedDonors_01

Church Analytics 4: Identify Lagging & Lapsed Donors

Learn to track lagging and lapsed giving, and recognize when your givers are asking for help.

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VisualizeGivingByBand_01

Church Analytics 5: Visualize Giving by Band

Learn about contribution patterns around generosity and how you can track them through the Pulse Report.

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